Executive Director, USOPC Communications, 2011–2013

Mon, 04 May 2026 20:42:32 +0000

Executive Director, USOPC Communications (2011–2013): Shaping the Voice of American Olympic Sports The role of Executive Director in the U.S. Olympic & Paralympic Committee (USOPC), formerly known as the United States Olympic Committee (USOC), is pivotal in defining athlete and organization communications, public engagement, and strategic messaging. Between 2011 and 2013, the Executive Director for USOPC Communications played a vital part in strengthening the voice of American Olympic and Paralympic teams during a transformative period marked by evolving digital media, heightened public scrutiny, and growing demands for transparency and athlete advocacy. ### The USOPC Communications Landscape (2011–2013) During this eight-year window, the USOPC Communications function underwent significant modernization. With the rise of social media, digital outreach, and 24/7 news cycles, the need for a cohesive, proactive communications strategy became more urgent than ever. The Executive Director was central to managing media relations, crafting compelling narratives, and ensuring consistent, credible communication across platforms. ### Key Responsibilities of the Executive Director The Executive Director in the USOPC Communications role oversaw: - Media Management: Building and maintaining relationships with national and international media while delivering timely, accurate messaging on athlete performances, Olympic events, and organizational initiatives. - Digital Strategy: Leading the transition toward digital-first communication, including website optimization, social media presence, and multimedia content development to engage younger, tech-savvy audiences. - Athlete Advocacy: Amplifying athlete stories to humanize the Olympic brand and promote values like resilience, excellence, and inclusion. - Public Affairs and Crisis Communication: Coordinating responses to high-profile events, athlete controversies, and organizational policies with transparency and professionalism. - Brand Stewardship: Protecting and promoting the USOPC’s reputation through strategic messaging and stakeholder engagement.