C) Evaluation to measure ROI on R&D investments

Sun, 03 May 2026 09:29:17 +0000

**Why Evaluating to Measure ROI on R&D Investments Matters in 2025** What drives companies to risk time, talent, and treasure on innovation? Increasingly, it’s the need to prove long-term value—especially in fast-evolving tech, healthcare, and digital services. At the heart of this scrutiny lies a critical question: How can leaders truly measure whether their R&D investments are delivering measurable returns? The answer centers on a disciplined “Evaluation to measure ROI on R&D investments,” a structured approach that transforms vague innovation bets into transparent, accountable progress. With rising pressures to balance short-term costs with sustainable growth, businesses across the U.S. are shifting focus from “building innovation” to “justifying innovation.” This shift reflects a broader cultural and economic need: decision-makers demand clarity on how research and development fuel progress, drive competitive edge, and ultimately support long-term profitability. ## Why Measuring ROI on R&D Is Gaining National Attention