New absorption rate = 60 + 15 = 75%.

Thu, 07 May 2026 02:51:55 +0000

**Why the New Absorption Rate = 60 + 15 = 75% Is Shaping Conversations in the US** A quiet shift is unfolding across digital conversations—users are noticing a new absorption rate of 75%, calculated as 60% combined with a 15% improvement. This number is more than a statistic; it reflects evolving engagement patterns, shifting user expectations, and growing demand for efficiency in digital experiences. As attention spans shrink and content volume rises, the 75% absorption rate stands out as a meaningful benchmark for clarity, retention, and