You Won’t Believe How Wedge Pennington Turned Pendleton Ward into a Modern Icon!

Sun, 03 May 2026 08:35:42 +0000

You Won’t Believe How Wedge Pennington Transformed Pendleton Ward Into a Modern Icon! When you hear “Pendleton Ward,” images of quirky charm and nostalgic 80s-inspired design roll through your mind—but the genius behind that identity? None other than the visionary Wedge Pennington. His transformative work as creative director revolutionized Pendleton Ward from a once-storied apparel brand into a dynamic, modern icon celebrated for its bold creativity, inclusive culture, and timeless style. ### From Tradition to Trendsetter: The Pennington Penning Revolution Wende (Wedge) Pennington stepped into a brand with rich heritage but uncertain direction in the early 2000s. Instead of leaning solely on legacy, he embraced a brilliant pivot: modernizing Pendleton Ward’s aesthetic while honoring its roots. His deep understanding of storytelling through fashion created a fresh identity that resonated with both nostalgic fans and new generations.